IF YOU DON'T KNOW THE RULES, YOU CAN'T WIN THE GAME
Ten years ago, it used to be enough for companies to buy a cheap website, sprinkle in a few keywords, and call it good. Business owners had heard about digital marketing but weren’t necessarily convinced that they needed it—or that it even worked. Well, marketing has changed more in the past ten years than it has in the past 100—launching us out of the age of TV spots and print ads into the age of apps, social media, and Google.
In an age of 24/7 connectivity—where everyone owns a smartphone and spend times online—it’s a must to have a digital marketing strategy that meets consumers in the digital realm and follows them through their online sales cycle.
What Is Digital Marketing and Why Is it Important?
Digital marketing—also known as online marketing—is an umbrella term for all marketing and engagement activities done through online media channels. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into returning customers.
Today, we can catalog digital marketing activities into a few general buckets:
- Your website (inbound marketing)
- Search engine marketing (SEM)
- Search Engine Optimization (SEO)
- Pay-Per-Click advertising (PPC)
- Marketing automation (including email marketing and messenger marketing)
- Social media marketing
- Video marketing
The reason digital marketing is so important to your business—no matter which type of business you own—is because today’s consumers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets. Electronic devices like these are the first thing most adults use in the morning, and they’re the last thing they see before they go to sleep.
BE WHERE YOUR TARGET AUDIENCE IS.